SilkRoll is a San Francisco based fashion exchange marketplace that assigns Q points for clothes people mail in. We created their brand and built their shop, handling this unique trade-in process.
SilkRoll had an amazing concept and no idea how to technically implement it. The idea of using Q points instead of dollars for currency was novel.
The idea of trading in clothes to get credit to buy others was unconventional. Of course, that’s why they were featured on NBC's Shark Tank.
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We created the branding and a next generation shopping experience for SilkRoll's fans with the idea of trading points for clothes, instead of using standard currency.
We designed and developed all the use cases to run the shop and tested them thoroughly before launch. It was truly exciting to have the chance to work on this groundbreaking new category of business.
We were able to launch this fantastic new concept that attracted a niche fashion client base. We were able to launch and handover in a short period of time. The results were gratifying and SilkRoll was able to scale into who they are today.
We were able to launch this fantastic new concept that attracted a niche fashion client base. We were able to launch and handover in a short period of time. The results were gratifying and SilkRoll was able to scale into who they are today.
"It was a pleasure to work with Insert Fuel who helped SilkRoll to go from concept to reality with the launch of the V1 of our website. Their ability to understand the customer’s needs and find the right solution within the right budget was on point! Even though we went through a rebrand later on, the initial design canvas still lives on."
We were able to launch this fantastic new concept that attracted a niche fashion client base. We were able to launch and handover in a short period of time. The results were gratifying and SilkRoll was able to scale into who they are today.
"It was a pleasure to work with Insert Fuel who helped SilkRoll to go from concept to reality with the launch of the V1 of our website. Their ability to understand the customer’s needs and find the right solution within the right budget was on point! Even though we went through a rebrand later on, the initial design canvas still lives on."
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