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Browse the Fuel ShopThe Engine
One platform your whole business runs on.
The Engine is what every fuel plan runs on. CRM, automations, AI agents, sites and funnels, reporting and every conversation, in one system instead of seven that do not talk to each other.
It is the backbone, not the whole toolkit. We also build with Claude, Codex and whatever else is best that week, and when nothing off the shelf fits we write custom software instead. See everything we build with
What it actually does
CRM and pipelines
Every contact, deal and conversation in one place, with a stage and an owner. The part most businesses are missing.
Automations
Intake, reminders, follow-up, invoicing and reporting running whether or not you are at your desk.
AI agents
Reply, qualify and book in seconds, trained on how you actually talk, handing warm leads to a human with context.
Sites, funnels and forms
Pages that feed the pipeline directly instead of emailing you a form you might read.
Reporting
Where leads come from, what converts and what a campaign actually returned.
Conversations
SMS, email, calls and social messages in one inbox, with the history attached to the contact.
Software alone never fixed anything
Plenty of businesses buy a platform, log in twice, and go back to the spreadsheet. Not because the software was bad, but because an empty system is just another thing on the to-do list.
The Engine arrives configured. Your pipelines, your automations, your AI trained on how you actually talk, your data migrated in. Built on infrastructure we have refined across a sixteen-brand portfolio, and run by people who are in it every day.
You are not buying a login. You are buying a system that is already working on day one.
- Configured around your business rather than handed to you empty
- Our automations, pipelines and AI prompts, refined across a 16-brand portfolio
- Your existing data migrated in, not left behind
- A team who builds in it daily and a help desk that never closes
- Usage billed transparently, itemized line by line
Why people move onto it
Everything in one place
Contacts, conversations, calendars, campaigns and invoices in a single system, so nothing needs syncing.
Unlimited team seats
Add your whole team without the bill changing. Per-seat pricing is why most CRMs get quietly expensive.
AI that answers
Agents reply, qualify and book across SMS, email, chat and social, trained on how you talk.
Sales and marketing together
The campaign that generated a lead and the pipeline it lands in are the same system.
Commerce and communities
Sell products, run memberships and host courses without another subscription.
Yours to keep
Your data, automations and pages stay yours. Leave and you take them with you.
The stack it replaces
Most businesses do not have one bill, they have nine. Each with its own login, its own renewal date, and a gap where it should be talking to the next one.
Everything it does, in the order you need it
Find the part of your business that is not working and see what handles it. You will not use all of this on day one and nobody expects you to.
Get more leads in the door
Attract the right people, turn interest into leads, and keep the pipeline full without chasing.
- CRM
- Voice AI
- Forms, surveys and quizzes
- Websites, funnels and landing pages
- Chat widget with conversation AI
- Call tracking
- Inbound SMS and social DMs
- Social planner
- Missed-call text back
- QR codes
- Ad manager for Google and Meta
The platform underneath
You are not betting on a tool somebody built last year
The Engine is our build on top of an established platform, run with our software partner. The question behind “should I move my business onto this” is usually whether it will still be here in three years, so here is the platform it runs on.
7M+
AI voice calls
7.3B
Leads generated
179M
Appointments booked
$5.2B+
Sales facilitated in 2025
Awards the platform has won
Figures and awards belong to the platform underneath, run by our software partner. The Engine is what we build on top of it.
What it replaces
Add up what you are paying now. Most businesses are carrying eight or ten of these and have long since stopped adding up the bill.
| What it does | Instead of | Bought separately | In the Engine |
|---|---|---|---|
| CRM and pipeline management | HubSpot, ActiveCampaign | $99/mo | Included |
| Sales funnels | ClickFunnels, Leadpages | $297/mo | Included |
| Website builder | WordPress, Squarespace, Wix | $29/mo | Included |
| Ecommerce | Shopify, WooCommerce | $39/mo | Included |
| Surveys and forms | Jotform, Typeform, Wufoo | $79/mo | Included |
| Email marketing | Mailchimp, Constant Contact | $99/mo | Included |
| Two-way SMS | Skipio, Podium, Sendlane | $99/mo | Included |
| Booking and appointments | Calendly, Acuity | $29/mo | Included |
| Workflow automation | Keap, ActiveCampaign | $169/mo | Included |
| AI voice agent | Air, Synthflow | $199/mo | Included |
| AI content and chat | Jasper, Drift | $99/mo | Included |
| Ad management | AdEspresso, Madgicx | $49/mo | Included |
| SEO and local listings | Yext, BrightLocal | $99/mo | Included |
| Courses and products | Kajabi, Teachable | $99/mo | Included |
| Communities | Skool, Mighty Networks, Circle | $89/mo | Included |
| Call tracking | CallRail, CallTrackingMetrics | $49/mo | Included |
| Reputation management | Birdeye, Podium | $159/mo | Included |
| Tracking and analytics | AgencyAnalytics | $49/mo | Included |
| Document signing | DocuSign, PandaDoc | $47/mo | Included |
| Branded mobile app | Nothing comparable off the shelf | $49/mo | Included |
| Every month, if you bought them one by one | $1,926/mo | In every fuel plan | |
Prices are typical entry-level plans for each category, not a quote for your business. Somebody paying more than this will recognise themselves, and somebody paying less should not feel misled. The total is the sum of the rows above.
How it compares to the CRMs you have heard of
HubSpot, Salesforce, Keap, Pipedrive and Zoho are good products. The Engine does the same job for a business without a procurement department, and includes the people to run it. Every page shows the rows where they genuinely win, and public list prices only where we are sure of them.
The Engine vs HubSpot
Everything you actually use from HubSpot, without the bill that grows when you do
What HubSpot costs a year
$13,680
- Starting price: Included in every fuel plan, from $497/mo
- Price when you grow: Flat. More contacts cost nothing
- Team members: Unlimited
The Engine vs Salesforce
The CRM without the implementation project
What Salesforce costs a year
$21,000+
- Starting price: Included in every fuel plan, from $497/mo
- Implementation: $497 once, done for you
- Time to live: Days
The Engine vs Keap
Automation like Keap, with the people who build and run it for you
- Starting price: Included in every fuel plan
- Price when you grow: Flat. More contacts cost nothing
- Booking and reviews: Built in
The Engine vs Pipedrive
A pipeline as clear as Pipedrive, with the marketing that fills it built in
- Starting price: Included in every fuel plan
- Team members: Unlimited
- Two-way SMS: Built in
The Engine vs Zoho CRM
Everything Zoho can do for a small business, without assembling the suite yourself
- Team members: Unlimited
- Two-way SMS: Built in
- Marketing, forms, booking: Same platform
Public list prices checked August 2026, where we are sure of them. Every comparison
How it compares
Not a claim that the others are bad software. They are priced per seat or per hub, and then need the rest of the stack bolted on. The Engine is one line item for the whole team.
| Platform | List price | Seats | Onboarding | Scope |
|---|---|---|---|---|
| The Engine | IncludedIn every fuel plan, from $497/mo | Unlimited team members | $497 one-time, setup done for you | CRM, automation, AI, sites, funnels, calendars, messaging, invoicing |
| HubSpot | $890Marketing Hub Professional, per month | 3 seats, then $45 each | $3,000 mandatory onboarding | Marketing hub only; Sales and Service are priced separatelysource |
| Salesforce | $175Sales Cloud Enterprise, per user per month | Priced per user, billed annually | Implementation typically via a partner | CRM core; marketing, AI and data are add-on cloudssource |
| Keap | $299Per month, 1,500 contacts | Contact-tiered | $500 implementation fee | CRM, email, limited SMS, invoicingsource |
Public list prices checked August 2026. Vendors change pricing; check their sites for the current figure. Engine usage (messages, minutes, AI) is billed on what you actually use, itemized below.
What usage costs
Engine CRM usage is pay-per-use and billed on top of your plan. You only pay for what you actually send and use. Every charge is itemized in the billing section of your dashboard, line by line, so you can see exactly where it went.
Text messages
Outbound and inbound SMS and MMS, charged per segment sent or received.
Phone calls
Inbound and outbound call minutes, plus recording and transcription where enabled.
Phone numbers
Monthly rental for each number you keep, and any number verification or registration.
Emails
Charged per email sent through the Engine, including campaigns and automations.
AI usage
Conversations handled by AI agents, content generation, and voice minutes.
Verification
Email validation and carrier registration where a campaign requires it.
What we build on top of it
Add-ons
Social Launch
Your Facebook and Instagram, filled and on brand before the first ad runs.
Social Media Fuel
Ongoing support for your social, as an add-on.
CRM Setup & Migration
Move your existing CRM and data into the Engine.
Extra Fuel Hours
More staff time when a month runs hot.
Paid Ads Management
Facebook and Instagram, run end to end by Joana.
When the Engine is not the answer
Plenty of what we build never touches a CRM. Client portals, internal tools, self-service products, things built with Claude that did not exist as a category a year ago. If you came here with a software problem rather than a marketing one, that is still us.
You can see everything
Your contacts, your conversations, your automations and your reporting are all visible to you in one place, itemized down to the line. Nothing about how your business runs is hidden from you inside our tooling.