CASE STUDY

Halaler

Dating

Halaler is basically tinder for Muslims. This dating app helps match people in a niche demographic. We coached them on market entry strategy and user experience from idea to beta launch.

Challenges

Halaler needed help defining their market entry strategy, demographic needs, and prioritizing user stories to develop and test before launch.


To win more users, we needed to embark on an ambitious marketing campaign to present Halaler as a niche alternative to mainstream options.

Market Entry Strategy
Understand User Needs

Solution

We designed user screens and advised on digital marketing strategy. We also conducted A/B testing and helped get their product into beta launch on the Apple App Store.

Highlights

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Results

After launching on the app store, Halaler's investors chose to pivot their business model. They were able to prove their concept but decided not to scale and expand their presence.

Results

After launching on the app store, Halaler's investors chose to pivot their business model. They were able to prove their concept but decided not to scale and expand their presence.

Results

After launching on the app store, Halaler's investors chose to pivot their business model. They were able to prove their concept but decided not to scale and expand their presence.

25K
App Store Downloads
25K
App Store Downloads
3 Month
Project Runway
3 Month
Project Runway

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