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Halaler Sparks Connections with 25K App Store Downloads
Halaler is basically Tinder for Muslims. This dating app helps match people in a niche demographic. We coached them on market entry strategy and user experience from idea to beta launch.
Challenges
Halaler needed help defining their market entry strategy, demographic needs, and prioritizing user stories to develop and test before launch.
To win more users, we needed to embark on an ambitious marketing campaign to present Halaler as a niche alternative to mainstream options.
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Solutions
We designed user screens and advised on digital marketing strategy. We also conducted A/B testing and helped get their product into beta launch on the Apple App Store.
Highlights
Results
We successfully launch this app within 90 days on the app stores! After a good run, Halaler's investors chose to pivot in another direction. Halaler was able to prove the concept but decided not to scale and expand their presence. We are happy for them!
Results
We successfully launch this app within 90 days on the app stores! After a good run, Halaler's investors chose to pivot in another direction. Halaler was able to prove the concept but decided not to scale and expand their presence. We are happy for them!
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