Background
Brunei Shell Petroleum found new oil & gas reserves in a complex reservoir formation in Seria North Flank. Before, the Darat land wells were all low-yield producers ever since the 1920s when the country first drilled for oil. That was about to change.

Challenge
Shell’s world 1st reverse uphill fish-hook wells were newly designed and completed as advanced, digitally enabled, high-producing wells (280 m³/day) requiring intricate collaboration with highly-skilled, multi-disciplined, geographically dispersed well, reservoir, chemical, and seismic engineers with operators and service providers to maximize hydrocarbon recovery. These monsters were complex.
Know Sooner. Decide Faster. Perform Better. We needed to decrease trouble response time and improve decision making power. How do we enable the transformation of a legacy asset to a new digital oilfield with the right technology and business processes?
The environmental conditions were equally tough. The field operating philosophy mandated a stringent 95% uptime requirement with injected water quality required to be at a level of purity of less than 90ppm total suspended solids (never done before in the industry). This meant 24/7 water plant operator collaboration to ensure the wells wouldn’t “sour,” which causes severe damage to the wellbore and potentially millions of dollars in downtime (production deferment loss).
Services
Web Development
Mobile App Design
Strategy & Branding
User Interface Design
Data Visualization
Business Automation
Scope
Daily Operations Reporting
Exception-Based Surveillance
Gathering Production Data
Model-Based Analysis
Batch Well Test Validation
Well Planning & Scheduling
WRM Opportunity Management
Deliverables
Project Management
Change Management
Work Process Design
Data Visualization Tools
Video Sharing Tools
Custom App Development
Newly Designed Facilities
Roles & Responsibilities
Data Management Plan
Field Management Plan
Training Documentation
Client reference letter
Solution
Insert Fuel led the birth & implementation of a new digital oilfield by defining the work processes, job responsibilities, data requirements & technology infrastructure needed to operate Shell’s 1st
Smart Field® born smart from the ground-up.
The keystone deliverable was the creation of several Collaborative Work Environments connecting the field to the office for exception-based surveillance (issue reporting), real-time data sharing & analysis, and empowered decision making; essentially, this meant virtually collocating people across disciplines and remote field locations: one data set, one team, one story.

Results
A swooping organizational, people, process, technology, facility, data, software, and hardware comprehensive transformation took place that enabled quicker response time to multi-million dollar production upsets, thereby resulting in a sharp decline in non-productive time and unscheduled deferment across the asset.
Shell reports the project paid for itself within 6 months (extremely fast, positive ROI). Soon after, Insert Fuel was engaged to perform the same work for the next neighboring asset and facilitated peer assists for business units in Malaysia, Australia, Holland, Saudi Arabia and Kuwait to replicate this popular success story as the new “gold” standard for digital oilfield best practices worldwide.
$10M
Portfolio of work managed, delivered under budget, ahead of schedule
1st Place
Award won in Shell E&P Asia technology magazine
[Insert Fuel was] tasked with the conceptual design, detailed planning and executive phase for the creation of a Collaborative Work Environment (CWE) for the Darat asset….outstanding skills in the areas of project management, stakeholder engagement, process analysis and team leadership. During the design phase…mastered, mapped out and then simplified complex workflows and interface needs….very knowledgeable about well and reservoir management processes and tools….lead a dispersed team displaying superlative project management skills which resulted in the project being delivered on schedule and under budget.
John Church
Development Leader, Seria North Flank